With the power of search engine optimization (SEO), it’s possible to shape your business website. You can dominate the search engine results pages (SERPs) for queries related to your business. In other words, when people search for businesses like yours, your business is the first one to pop up.
The landscape of search engines and search engine results has evolved considerably in the last decade. Organic search results aren’t the only thing you should be considering. If you want to make the most of your search engine optimization campaign, the perfect complement could be paid per click ads (PPC ads). But what exactly are these advertisements and what’s the best way to use them to complement your SEO strategy?