In the early days of research engine optimization (Search engine optimization), key phrases were anything. Numerous lookup engines which includes Google relied intensely on matching key terms and phrases in a user’s search question with serious pages on the internet. For example, if a person searched for “hot pet cafe,” Google’s algorithm would disproportionately favor domains and web pages with the actual phrase “hot pet cafe.”
This led to the rise and dominance of keyword research, and search term-centric SEO strategies. Crafting content and developing inbound links that contained the phrase “hot pet restaurant” could virtually promise your position for the phrase — but that is not the case any longer.