Global Trends have forecast a significant rise in email users, i.e., from 4.3 billion in 2022 to 4.6 billion in 2025, which may increase to 4.73 billion by 2026. This significant and rising change in number reflects the importance of emails for businesses not only for daily basic correspondence but also for marketing and brand promotion.
Around 29.58% of email clients use free email marketing tools such as Gmail to do business, as per September 2023 statistics. But looking at these statistics, the real question arises -is sharing essential documents such as invoices, contracts or documents with confidential information with the help of these free email hosting safe? The answer is no!
You might sweat after knowing that 96% of phishing attacks are made with the help of email, especially with free ones. Therefore, it is best to opt for an email host service. Through this article, we shall understand what email hosting is and the types of mail servers.
Also, if your business is new to the online world, start planning to create your online presence by buying a domain name and hosting as a foundational step for creating your audience’s trust.
What is email hosting? And how is it different from free email services?
Email hosting is renting out a server exclusive for hosting your emails. It is different from free email services, as free mail services are usually shared.
In contrast, paid email hosting services provide a dedicated server for a specified number of emails, ensuring reliability and efficiency.
What is the process for setting up email through a domain name with the help of email hosting?
Through email hosting, businesses must connect their registered domain name to the email server.
When this happens, the connection generates unique usernames for every email user, for example- [email protected]
What are the unique features of email hosting servers?
- Email hosting servers are dedicated to providing exclusivity towards a specific number of email accounts.
- There can be scaling up if customers exceed the standard server capacity and content is distributed across multiple servers.
Why is paid email server hosting better than free email hosting?
Paid email hosting includes a dedicated and exclusive service, including POP3 email, essential spam/virus protection, and many other features.
What are the different types of email servers?
The different types of email servers are as follows-
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POP3 Email Hosting
With POP3 email hosting, you can easily download your emails from the mail server to your device, which means you can read them without being online. However, the downloaded email may not stay on the server.
This can be confusing for some if you check the same on a different device, i.e., if you read or send an email on your phone, you might not see it on your laptop.
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IMAP hosting
In IMAP hosting, the email software and email server go hand in hand, which means you can see your emails simultaneously on both your device and the server.
All drafts sent emails get stored in your server, which helps to give you access from any device of your choice. IMAP even gives extra features such as folder sharing, IDLE, sieve filtering and subscriptions.
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Cloud Email hosting
Cloud email hosting runs and hosts their email on remote server infrastructure, which can be used and managed through the internet.
You do not have to rely on a premise server, as businesses can use the resources of a cloud service provider to store, send, and receive emails. Cloud email hosting comes with several advantages such as-, including –
- Scalability,
- Cost-efficiency, and
- Access to emails from any device with an internet connection.
Conclusion
As we can see, the dependability of email for doing business is consistently rising; therefore, businesses must understand the significance of secure email hosting services over free email hosting services.
Understanding this distinction will help against various security risks and ensure businesses seek reliable and scalable solutions with optimal security and functionality in the evolving digital terrain.