Nike to Open Technology Center in Atlanta as It Continues to Focus on Digital


Nike is opening a new technologies middle in Atlanta as section of its digital transformation and direct-to-purchaser tactic.

In a statement on Thursday, Nike said it selected Atlanta since of “its sturdy link to sport, as perfectly as the city’s prosperity of qualified and diverse tech expertise – the two in the non-public and public sectors – and all the excellent universities in the area.”

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As section of this new workplace, Nike said it is launching a few “Centers of Excellence” focused on disciplines that are significantly strong in the region like logistics and provide chain, which Nike is applying to speed up its electronic-very first source chain method. Nike added that the heart will also concentration on cybersecurity and will build an East Coast cybersecurity command middle. The facility will also examine synthetic intelligence and device studying to aid reimagine client ordeals.

The Atlanta technological know-how middle will be located in West Midtown and is envisioned to open up in early 2023. Right up until then all employees will get the job done remotely, Nike mentioned.

The centre will be led by Dr. Mona-Lisa Pinkney, a senior technological know-how leader in corporate info safety. At Nike, Dr. Pinkney is the co-founder of the Black Workers in Technological innovation Network (BEiT) and also aids generate the Females in CyberSecurity (WiCyS), launching the Oregon Affiliate and serving on the WiCys Meeting Application Committee and the Racial Fairness Committee.

“This upcoming chapter in my career at Nike feels like coming residence, by getting able to return to the South, and not too much from my property state of North Carolina,” said Dr. Pinkney. “I’m enthusiastic to lead the Nike Atlanta Know-how Middle, the place we’ll work on reducing-edge technological innovation and innovation initiatives that transfer the entire world ahead by means of sport.”

As Nike pushes ahead on its shared motivation to redefine the potential of activity and purchaser ordeals, technologies is a lot more vital than at any time, Nike added in its statement. “Our technologies groups are working on the following technology of platforms, items, and activities with the target of transferring persons into motion to create a superior globe,” the corporation included.

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