Matt Clough named an SEO and operations editor


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Head of Curation and Platforms Coleen O’Lear and Web optimization and Functions Editor Bryan Flaherty:

We are thrilled to announce that Matt Clough is becoming a member of The Washington Put up as an Search engine optimisation and functions editor. In this purpose, Matt will develop procedures to grow audiences through look for, spouse with reporting groups all around the newsroom to amplify our most effective operate, and aid increase the newsroom’s understanding of Web optimization, recirculation and digital most effective procedures.

Matt arrives to us from the Write-up and Courier in South Carolina, where by he led progress and audience approaches for the Charleston-primarily based newspaper’s statewide enlargement. In that function, he carried out material audits and educated newsrooms in Columbia, Greenville and Myrtle Beach front on electronic greatest tactics together with headline crafting, Web optimization and how to use info to advise protection conclusions. Prior to that, he led the paper’s audience workforce, which for the duration of his tenure acquired South Carolina Press Association awards for greatest use of social media and innovation.

Matt’s vocation has been rooted in knowledge and serving electronic audiences and making products and solutions to arrive at them, which has incorporated serving to launch newsletters these types of as Holy City How-To, a guideline for new inhabitants moving to Charleston, and Hurricane Wire, a pop-up publication furnishing weekly and breaking news updates all through hurricane year. He also wrote the famed Bubba Gump Shrimp tweet that grew to become the basis for a Mashable write-up on weather modify existential dread.

Immediately after earning bachelor’s degrees in journalism and English from the University of Kansas in 2017, he was a Dow Jones enhancing intern at the Kansas Town Star right before becoming a member of the Article and Courier.

In his spare time, Matt enjoys managing, swimming and examining. A proud Kansan, Matt can be discovered every Sunday in the slide cheering on his beloved Kansas Town Chiefs.

You should be part of us in welcoming Matt. He starts Monday.


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