As Navajo businesses reopen, federal business official visits

Donna B. Jones


Ashkai Baa LaFrance-Chachere, owner and founder of Ah-Shi Beauty, stands outside her beauty store in Window Rock. The store is the first Native American-owned beauty brand in the country to have a storefront. The store also sells coffee.

Ashkai Baa LaFrance-Chachere had generally dreamt of proudly owning a magnificence keep on the Navajo Country. That dream came genuine in 2020 with the opening of Ah-Shi Splendor shop in Window Rock. 

The retailer appreciated about two months of normalcy before the pandemic hit and on March 17, 2020, she and other Navajo modest organization homeowners shut their doors. She experienced also opened a natural beauty studio and present shop in Gallup, New Mexico, but that spot remains shut and won’t be opening whenever quickly. 

“This location suitable below is still tremendous gradual,” claimed LaFrance-Chachere about her Window Rock locale. “I haven’t noticed possible in this location however.”

The toll the pandemic took on Navajo owned compact organizations was harsh. It was over a 12 months right before tiny organizations had been permitted to reopen bit by bit, while the relaxation of the country experienced presently reopened. Tour organizations on Navajo waited even lengthier to restart, causing concern they would not be capable to open in time for the summer group. 


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